Lisa Marks Associates, Inc.
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Pez

Case Studies

PEZ® is in a category by itself when it comes to unique brands in the collective American pop-culture landscape! PEZ® has become a global phenomenon with huge awareness across age demos. 

Where will an iconic American brand go next?  The global phenomenon that is PEZ® has put the brand in a category by itself.

Where will an iconic American brand go next? The global phenomenon that is PEZ® has put the brand in a category by itself.

 We established a licensing program that harnesses the power of PEZ’s design innovations and honors the brand’s history, heritage and highly distinctive brand personality.

We established a licensing program that harnesses the power of PEZ’s design innovations and honors the brand’s history, heritage and highly distinctive brand personality.

 PEZ’s playful style has inspired partners to create innovative PEZ products, from candy and ice cream to figurines, trucks, toys and toothbrushes.

PEZ’s playful style has inspired partners to create innovative PEZ products, from candy and ice cream to figurines, trucks, toys and toothbrushes.

 The comprehensive program is a new facet of the PEZ universe, giving consumers, fans and diehard collectors creative new avenues of brand engagement.

The comprehensive program is a new facet of the PEZ universe, giving consumers, fans and diehard collectors creative new avenues of brand engagement.