Lisa Marks Associates, Inc.
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MoonPie

Case Studies

We leveraged MoonPie’s strong and deep-rooted emotional connection with generations of consumers by developing products that feature MoonPies’ original s’mores flavor profile, including MoonPie Bites candy, MoonPie fudge, and even the global award winning MoonPie MoonShine, which won the World’s Best Liqueur award.

How does America's favorite marshmallow sandwich since 1917 translate into a broad consumer products program?

How does America's favorite marshmallow sandwich since 1917 translate into a broad consumer products program?

 We leveraged MoonPie’s strong and deep-rooted emotional connection with generations of consumers by developing products that feature MoonPies’ original s’mores flavor profile, including MoonPie Bites candy, MoonPie fudge, and even the global award winning MoonPie MoonShine, which won the World’s Best Liqueur award!

We leveraged MoonPie’s strong and deep-rooted emotional connection with generations of consumers by developing products that feature MoonPies’ original s’mores flavor profile, including MoonPie Bites candy, MoonPie fudge, and even the global award winning MoonPie MoonShine, which won the World’s Best Liqueur award!

       We gave consumers more ways to engage with their favorite MoonPie brand with lottery tickets, social casino games, apparel and accessories collections, sleepwear, gifts and home décor, boxed cars from Lionel Trains, diecast vehicles and more, resulting in significant expanded distribution for the brand beyond mass, grocery and convenience stores.      

 

 

We gave consumers more ways to engage with their favorite MoonPie brand with lottery tickets, social casino games, apparel and accessories collections, sleepwear, gifts and home décor, boxed cars from Lionel Trains, diecast vehicles and more, resulting in significant expanded distribution for the brand beyond mass, grocery and convenience stores.

 

 

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