LISA MARKS & ASSOCIATES | A Licensing and Marketing Agency


BE AS YOU ARE Billy Attinger's ANGEL BABIES™ Billy Attinger's FROM THE CRIB® Billy Attinger's PALITOS LOCOS™ Billy Attinger's STICK WORLD® COLORFORMS® Chew-ets® PEANUT CHEWS® DEEPAK CHOPRA'S KAMA SUTRA® EDGAR & ELLEN®	FAT ALBERT AND THE COSBY KIDS™ HOT TAMALES® MAD SCIENCE® MIKE AND IKE® PEEPS® SMARTIES® STAR FARM PRODUCTIONS VITAL STATISTICS™ YOE! STUDIO®
BE AS YOU ARE Be As You Are, Fun and Funky Stuff®, is an established lifestyle brand with a unique and immediately recognizable look. Its expression of style, comfort and originality has been a great success in boutiques and specialty stores, building a cult-like following since its inception in 1992. LMA is expanding the Be As You Are® brand beyond its specialty store presence with Be As You Are® licensed products in department stores, mid-tier and the mass market with a broad program including: apparel and accessories, home furnishings, gifts, stationery and social expressions, publishing, cosmetics and more! Be As You Are® has continued to expand its brand beyond juniors and young adults, most recently with a new collection created especially for infants, toddlers, kids, tweens and teens. Click here for brand graphics Visit: www.beasyouare.com If you would like more information about the Be As You Are's Licensing program, or to learn more about LMA, please call us at 914.933.3900. ^ back to top
Billy Attinger's ANGEL BABIES™ Angel Babies™ is an inspirational baby brand that combines Billy Attinger's whimsical and warm angel baby characters with biblical scriptures, reaching the vast inspirational market at retail. The Angel Babies™ characters are sweet, distinctive, fun and fresh for today's contemporary consumers, providing parents a unique opportunity to introduce their children to the Bible in a sweet and playful way. Spiritual merchandising is a booming business with over $7 billion in sales and continued strong growth in 2005. Of course, inspirational merchandise is not only carried by the large and growing specialty Christian bookstore market, but also by the mass market where retailers include these products in their everyday assortments. Angel Babies™ has strong brand appeal across both the Christian retail and mass markets. Angel Babies™ was created by the wonderful Southern Californian artist, Billy Attinger. For the past decade, Billy Attinger brands and artwork have been licensed for hundreds of different products and successfully sold throughout major retailers around the world. Billy has a unique sensibility and great feel for both current trends and timeless beliefs which he incorporates in all of his art. Click here for brand graphics If you would like more information about the Angel Babies™ Licensing program, or to learn more about LMA, please call us at 914.933.3900. © 2006 & Trademarks Billy Attinger. All rights reserved. ^ back to top
Billy Attinger's FROM THE CRIB® Have you ever peered into the eyes of a little baby and wondered what they were thinking? That was exactly the inspiration for west coast artist Billy Attinger's multimedia brand From the Crib®, an immensely insightful and stylishly clever collection of adorable characters and witty copy that resonates with the innocence of childhood — an innocence that is sometimes all too short-lived for most parents! With a well-founded brand name that captures the spirit of contemporary urban culture, From the Crib® features both strong branding and an equally impressive library of art which spans a broad range of tantalizing topics addressing and celebrating gender and cultural differences. From the Crib® targets infants through toddlers, with a line for older kids — From the Crib®: The Old School Years. Consumers will be drooling for merchandise From the Crib®! From the Crib® was created by the wonderful Southern Californian artist, Billy Attinger. For the past decade, Billy Attinger brands and artwork have been licensed for hundreds of different products and successfully sold throughout major retailers around the world. Billy has a unique sensibility and great feel for both current trends and timeless beliefs which he incorporates in all of his art. Click here for brand graphics Visit: www.inconceivablestudios.com If you would like more information about the From the Crib® Licensing program, or to learn more about LMA, please call us at 914.933.3900. © 2006 & Trademarks Billy Attinger. All rights reserved. ^ back to top
Billy Attinger's PALITOS LOCOS™ Palitos Locos™, literally translated as "Crazy Sticks", was created for (but is not limited to) the young, hip and cool Hispanic population. People of all ages can express their unique spirit and point of view through these attitude-filled characters. Designed by artist Billy Attinger, the stick figures portray personalities and phrases well known to the Hispanic community, speaking to its audience in assertive, fun, and creative ways. The Hispanic community is unique and filled with personality and zest — which makes a perfect audience for this clever and distinctive brand. Palitos Locos™ was created by the well-known Southern Californian artist, Billy Attinger, who has roots in the Hispanic community. The Palitos Locos™ collection is part of his extensive portfolio. For the past decade, Billy Attinger brands and artwork have been licensed for hundreds of different products and successfully sold throughout major retailers around the world. Billy has a unique sensibility and great feel for both current trends and timeless beliefs which he incorporates in all of his art. Click here for brand graphics Visit: www.palitoslocos.com If you would like more information about the Palitos Locos™ Licensing program, or to learn more about LMA, please call us at 914.933.3900. © 2006 & Trademarks Billy Attinger. All rights reserved. ^ back to top
Billy Attinger's STICK WORLD® Stick World® is an artistic experiment in simplicity turned into a craze that swept the globe! Noted artist and creator Billy Attinger's Stick World® wittily captures a plethora of humorous, quirky and cool characters that everyone from environmentalists and sports fans to grandmothers and geeks can appreciate and enjoy. The eye-catching, instantly identifiable, fantastically simple stick figure characters celebrate the fun personalities we encounter everyday. Stick World® has the power to stir emotions, whether it's smug smiles, cheeky giggles or nods of appreciation, and the designs demand reaction. The artwork has already sold tens of millions of dollars at retail across the globe, having been featured on a wide variety of products including greeting cards, stickers, books and apparel — stick around and see what pops up next! Stick World® was created by the wonderful Southern Californian artist, Billy Attinger. For the past decade, Billy Attinger brands and artwork have been licensed for hundreds of different products and successfully sold throughout major retailers around the world. Billy has a unique sensibility and great feel for both current trends and timeless beliefs which he incorporates in all of his art. Click here for brand graphics Visit: www.inconceivablestudios.com If you would like more information about the Stick World® Licensing program, or to learn more about LMA, please call us at 914.933.3900. © 2006 & Trademarks Billy Attinger. All rights reserved. ^ back to top
COLORFORMS® Colorforms is more than a brand — its playful, creative and open-ended approach has been an inspiration to three generations! Since 1951, Colorforms® products have been at play wherever imagination and visual fun have a home. Now, University Games is offering the celebrated Colorforms brand to select manufacturers of children's and adult products. Very few brands evoke the same warm emotional response as Colorforms, making the Colorforms brand and its signature visual elements easily extendable across age groups, stylistic periods and retail price points. There are two distinct looks for the brand: Colorforms Today and Vintage Colorforms. Colorforms Today offers licensees a contemporary spin suited to today's lifestyle colors that incorporates Colorforms' design elements and patterns. The Vintage Colorforms style salutes the brand's classic history, featuring a retro color palette that leverages Colorforms' nostalgic look from the '50s, '60s and '70s. The creative and imaginative world of this iconic brand with nostalgic multi-generational appeal is now extending across categories as LMA develops programs in apparel and accessories, art materials, back-to-school, food & beverage, stationery, office supply, party goods, publishing, room d écor, interactive/mobile, packaged goods, educational programs, and more. Click here for brand graphics Visit: www.universitygames.com/colorforms/ and www.colorforms.com If you would like more information about the Colorforms Licensing program, or to learn more about LMA, please call us at 914.933.3900. Colorforms® & © 2007 University Games Corporation. Colorforms and all related titles, logos and characters are trademarks of University Games Corporation, San Francisco, CA, USA. All rights reserved. ^ back to top
Chew-ets® PEANUT CHEWS® PEANUT CHEWS® has been an East Coast favorite for over 87 years. From WWI military ration to movie theater treat, PEANUT CHEWS® has solidified its place in the candy hall of fame. The unique combination of peanuts, molasses and "chocolatey" goodness makes it the natural choice for anyone who wants something different. Just Born, Inc.® is proud to continue the Goldenberg's® PEANUT CHEWS® tradition. Now known as Chew-ets® PEANUT CHEWS®, this classic candy is still made in Philadelphia, where weekly truckloads of fresh Georgia peanuts are roasted on site and blended with a unique combination of syrups to produce the yummy PEANUT CHEWS® center. Each piece is then cut and covered in a rich, delicious chocolatey coating. Chew-ets® PEANUT CHEWS® were recently introduced to the entire country and continue to make new fans! Click here for brand graphics Visit: www.peanutchews.com If you would like more information about the Chew-ets® PEANUT CHEWS®'s Licensing program, or to learn more about LMA, please call us at 914.933.3900. © 2006 & Trademarks Chew-ets® PEANUT CHEWS®. All rights reserved. ^ back to top
DEEPAK CHOPRA'S KAMA SUTRA® For the first time, acclaimed and bestselling author and world renowned spiritual philosopher Deepak Chopra, MD explores the universal themes of spirituality and sensuality with an exciting new interpretation of the Kama Sutra — the world's most famous, most read text about sensuality and fulfillment. Deepak Chopra complements the ancient writings with his Seven Spiritual Laws of Love, helping readers understand the dynamics of love and create the love they desire. His inspirational new Kama Sutra is further enhanced with gorgeous, lavish illustrations featuring exotic and original designs by many of India's foremost artists. Deepak Chopra's popularity spans the globe, having sold over 20 million books in 35 languages worldwide with over 10,000 retail stores in the US currently selling Chopra products. Time Magazine recently named Deepak Chopra one of the Top 100 Heroes and Icons of the century and "the poet-prophet of alternative medicine". Over 200,000 readers visit the Chopra Wellness Center's online magazine, Seduction of Spirit, each month. LMA is launching a broad licensing program for Deepak Chopra's Kama Sutra: The Seven Spiritual Laws of Love to delight the senses, including domestics and home furnishings, bath, cosmetics, fragrances and aromatherapy, apparel and accessories, jewelry, stationery, calendars, posters, journals and more. Click here for brand graphics Visit: www.chopra.com If you would like more information about Deepak Chopra's Kama Sutra Licensing program, or to learn more about LMA, please call us at 914.933.3900. ^ back to top
EDGAR & ELLEN® Star Farm's Edgar & Ellen property made its debut on Nicktoons Network beginning in 2005 with twelve short cartoons. The first of six holiday specials premiered September, 2006. The animated TV series airs on Nicktoons Network (US), YTV (Canada), Nickelodeon (UK), ABC Kids (Australia), NRK (Norway), Nickelodeon (International) and SRC (French-speaking Canada). Edgar & Ellen is an ingeniously conceived story arc about an insidious set of twins who wreak mischief and mayhem in their otherwise perfectly pleasant and sticky sweet town of Nod's Limbs. They are the anti-heroes whose fearless creativity and ongoing pranks provide the much needed cold splash of water that challenges conformity. Edgar & Ellen strikes a funny and exciting balance between dark and light, creepy and cute, edgy mischief and reluctant heroism — the kind of characters and content that kids and young adults love! Though Edgar & Ellen may look a little weird, they are smart, extremely humorous, creative, charming (in their own way), and courageous. This highly compelling content, targeting guys and girls of all ages and appealing to all, is distributed by industry leading media partners including Nickelodeon's Nicktoons Network (broadcast), Simon & Schuster Publishing (who publishes and distributes a popular book series with translations in 12 languages in 67 countries), and Scholastic Audio Books (audio books). A thriving online community at www.edgarandellen.com with visitors from over 10 countries is highly interactive, looping back into the ongoing broadcast series to provide a unique and precedent setting "10% fan inspired content" to the on-air component. There will also be DVDs in the market beginning 4th quarter '07, and a broad consumer products Licensing program that leverages all the unique qualities of this property is being developed for '08. The Edgar & Ellen animated series is produced by Star Farm Productions and Bardel Entertainment in association with YTV. A comprehensive consumer products program is being launched for kids, tweens and teens, including books and DVDs, toys and games, apparel and accessories, gifts, stationery and social expressions, packaged goods, cosmetics and more. Click here for brand graphics Visit: www.edgarandellen.com If you would like more information about the Edgar & Ellen Licensing program, or to learn more about LMA, please call us at 914.933.3900. © 2007 Star Farm Productions LLC. All rights reserved. EDGAR & ELLEN and all related titles, logos, characters and character names are trademarks of Star Farm Productions LLC. ^ back to top
FAT ALBERT AND THE COSBY KIDS™ Hey, Hey, Hey™...'Fat Albert and the Cosby Kids™', the original, animated series is back! Based on Bill Cosby's childhood in Philadelphia, the show's characters reflect his own resourceful, unpredictable junkyard playmates. Fat Albert™, Weird Harold, Rudy, Dumb Donald, Bill, Russell, Bucky and Mushmouth share childhood experiences to which we can all relate. To the outside world, the place where they spend much of their time is a pile of junk. But to Fat Albert™'s crew, the junkyard becomes a magical playground filled with adventure, excitement and new discoveries. Fat Albert™ is an adventure in living as the characters experience the hazardous, frequently hilarious, sometimes dramatic and always wondrous phenomenon known as "growing up!" The Fat Albert™ Licensing program is positioned as a long-term opportunity and will be developed across all categories of product. Click here for more visuals of Fat Albert and the Cosby Kids™ If you would like more information about the Fat Albert™ Licensing program, or to learn more about LMA, please call us at 914.933.3900. ^ back to top
HOT TAMALES® Hot Tamales® are the #1 cinnamon candy and America's favorite for over 50 years. With wide reaching distribution in 20 markets globally, high brand awareness and a strong consumer following, Hot Tamales® is a brand on fire! New packaging featuring the "Get Fired Up with Hot Tamales®" slogan was recently introduced and is supported with an explosive marketing effort. Hot Tamales® is in sync with fashion trends, combining great vintage appeal with hot contemporary culture. It is also a brand strongly in demand by both retailers and consumers. The Hot Tamales® Licensing program presents opportunities targeting mens, young men, juniors, boys and girls. Click here for brand graphics Visit: www.hottamales.com If you would like more information about the Hot Tamales® Licensing program, or to learn more about LMA, please call us at 914.933.3900. Hot Tamales® and the Hot Tamales® Sun Character are registered trademarks of Just Born, Inc., Bethlehem, PA © 2004 ^ back to top
MAD SCIENCE® Mad Science® is the world's leading science enrichment provider, delivering unique hands-on science experiences for children that are as entertaining as they are educational! Mad Science® sparks children's imagination and curiosity by providing them with fun, interactive and educational programs that instill a clear understanding of what science is really about and how it affects their world. An assortment of live presentations, hands-on programs and theatrical productions introduces millions of children to a world of discovery while encouraging scientific literacy in an age when science is as vital as reading, writing and arithmetic. Since the inception of Mad Science as a local science enrichment program in 1985, Mad Science has grown to deliver over 200,000 presentations a year, reaching over 4.8 million children and their families through its North American franchisees. Combined with popular touring shows, cross-promotions with its partners, including the Kennedy Space Center, and continual national and local media attention, Mad Science achieves over 200 million consumer impressions each year. Leveraging its experience and growing brand strength, the company joined with Scholastic® to produce, publish and distribute a series of 12 books under the Mad Science brand, that went on to sell more than 1 million copies. Today, the Mad Science Group is a family of education, entertainment and production companies serving children, parents and communities around the globe. A comprehensive entertainment and consumer products program is being launched, including television, books and DVDs, video games, software and mobile applications, "real-life" technology/electronics, and more. Visit: www.madscience.org If you would like more information about the Mad Science® Licensing program, or to learn more about LMA, please call us at 914.933.3900. © 2007 Mad Science Inc. All rights reserved. ^ back to top
MIKE AND IKE® Mike and Ike® has been a favorite fruity candy for over 60 years. The brand has strong awareness and broad distribution, combining great vintage imagery and retro appeal with a contemporary edge. The Mike and Ike® brand is consistent with fashion trends and is in demand by consumers and retailers. Mike and Ike®'s great new packaging features the expressive new tag line: "FlavUp with Mike and Ike®" and is supported with a recently launched radio campaign, targeting teens and encouraging them to FlavUp with all four exciting flavors. Mike and Ike® recently sponsored the MTV Movie Awards on mtv.com. The Mike and Ike® Licensing program targets men, young men, juniors, boys and girls. Click here for brand graphics Visit: www.mikeandike.com If you would like more information about the Mike and Ike® Licensing program, or to learn more about LMA, please call us at 914.933.3900. ^ back to top
PEEPS® Peeps® are more than just the #1 seasonal marshmallow candy — Peeps® bunnies and chicks are a sign of Spring, an Easter tradition and a must have in every Easter basket! With 98% brand awareness, the classic Peeps® yellow chick is the icon of Easter and has become a pop culture phenomenon year-round. Due to a fanatical consumer base and overwhelming demand throughout the year, the Peeps® brand is now Always in Season™, available in appropriate holiday shapes at Valentine's Day, Easter, Halloween and Christmas. The brand's high awareness is due to tremendous ongoing PR exposure with over 2.8 billion impressions each year, including terrific TV and print coverage. The Peeps® brand is contemporary with retro, nostalgic value — it's a proven classic! The Peeps® Licensing program targets a broad audience of Peeps® fans, including adults, juniors and young men, boys, girls and infants and toddlers with products that will bring these favorite chick and bunny characters to life across all categories from toys to apparel, and everything in between. The Peeps® brand is a proven success at retail, with product selling well across all categories and channels of distribution. Click here for brand graphics Visit: www.marshmallowpeeps.com If you would like more information about the Peeps® Licensing program, or to learn more about LMA, please call us at 914.933.3900. MARSHMALLOW PEEPS®, PEEPS® and the PEEPS® chick shape are registered trademarks of Just Born, Inc.® Bethlehem PA. All rights reserved. ^ back to top
SMARTIES® Established over 57 years ago, The SMARTIES® brand is one of America's leading classic novelty candies universally recognized and adored by generations! Over 2.5 billion rolls of SMARTIES® are sold each year — placed end to end, SMARTIES® candies would span over 85,000 miles! The mere mention of the SMARTIES® brand brings a knowing smile and sweet fun-filled thoughts to all. The SMARTIES® brand conveys a unique attitude that leverages its well known and distinctive name, aesthetically pleasing color palette and hip retro authenticity. For fashion trend-setters, SMARTIES® represents a spirit and sensibility that communicates a powerful combination of wholesome sweetness and fun-loving sassiness — always with a playful twist! A comprehensive Licensing program for SMARTIES® is being developed across all categories, including apparel and accessories, gifts and stationery, school supplies, publishing, domestics and home furnishings, room décor, bath and beach, food and packaged goods and more. Click here for brand graphics Visit: www.smarties.com If you would like more information about the SMARTIES® Licensing program, or to learn more about LMA, please call us at 914.933.3900. SMARTIES® is a registered trademark of Ce De Candy, Inc., Union, NJ 07083. All rights reserved. ^ back to top
STAR FARM PRODUCTIONS Star Farm Productions creates entertainment the way today's digital generation consumes it: simultaneously in multiple media. Founded in 2002 by Trish Lindsay, Sara Berliner and Rick Carlton, Chicago-based Star Farm Productions is an entertainment company that pursues its mission to tell great stories by creating and developing branded entertainment properties. Audiences engage in the creative process, with an online advisory board comprising over 1,000 members in 13 countries. Star Farm encourages the creative spirit in kids from preschool to high school, merging user generated content with mainstream multiple media. Star Farm's properties reach audiences in over 120 countries through books, TV and DVD animation, games and the web. Visit: www.starfarmproductions.com If you would like more information about the Star Farm Productions Licensing program, or to learn more about LMA, please call us at 914.933.3900. © 2007 Star Farm Productions LLC. All rights reserved. ^ back to top
VITAL STATISTICS™ Vital Statistics™ is a proprietary database of tens of thousands of unique and fun statistics across thousands of categories including sports, pets, cities, states, countries, love, happiness, "inspiration", and more! Each and every statistic is backed up by references and source material making for amusing anecdotes on a wide range of topics. Vital Statistics™ includes stats you can't live without, and takes the "reality genre" to a whole new dimension! Plume, a division of Penguin Group (USA) introduced the first Vital Statistics™ book July 2005, an amazing compendium of factoids, insightful tidbits and random bits of wisdom. Also in the market are Vital Statistics™ games from Cadaco; day at a time calendar and greeting cards from American Greetings, and more. Visit the new website: www.vitalstatistics.info for fascinating stats on a wide variety of topics from sports and fashion to pets and states and everything in between! Licensing opportunities are endless, ranging from electronic games to paper goods, books, apparel and accessories, stationery and more. On the entertainment side, a TV game show is also being pursued. Click here for brand graphics If you would like more information about the Vital Statistics™ Licensing program, or to learn more about LMA, please call us at 914.933.3900. ^ back to top
YOE! STUDIO® LMA is proud to represent YOE! Studio®, the creative engine behind many exciting Licensing and Merchandising initiatives in the industry. The Bleeps, a new property created by YOE! Studio® are cool new characters who represent "expletive deletives"… think @#$*!, with great looks and fun personalities. A naughty but nice property targeting tweens and teens, LMA is developing a comprehensive Licensing program for The Bleeps across all categories. The Bleeps are the first of many exciting new properties to come from the talented YOE! Studios®. Click here for brand graphics Visit: www.yoe.com If you would like more information about the YOE! Studio®'s Licensing program, or to learn more about LMA, please call us at 914.933.3900. ^ back to top